Your win/loss data is the best ICP model you've never built. Kittil runs the regression, reveals the model, and syncs it live to your CRM — so every rep knows exactly who to target and what play to run.
Most teams score accounts with a blindfold on — manually choosing weights, trusting black-box AI, or ignoring intent entirely. We fix all three.
We don't ask you to guess which signals matter. Logistic regression on your win/loss data tells us exactly which variables predict closed-won — and weights them accordingly.
Every account score is visible, auditable, and yours to interrogate. You see exactly which signals drive prioritization — no mystery, no "just trust it," no vendor lock-in on logic you can't inspect.
A fantasy-style draft turns account assignment from a leadership decree into a transparent, collaborative process — so every AE gets a balanced book, rep resentment drops, and the whole GTM team buys in.
A consultative engagement — not a SaaS seat you'll ignore. We build the model, backtest it, and keep it live.
We analyze your best-fit customers using firmographic and behavioral signals to build a basic ICP profile. Defined by data, not assumptions — and free to start.
Tier 1 — FreeLogistic regression on your win/loss history surfaces the exact variables that predict closed-won. Your model syncs live into Salesforce or HubSpot, continuously scored and enriched.
Tier 2 — $10k/yrLayer in intent signals to produce the 3×3 ICP × Intent matrix — then facilitate collaborative account selection with a fantasy-style draft for your GTM team.
Tier 3 — Custom"What stood out was how quickly this gave us clarity. We narrowed ~58,000 accounts down to 12,339 we actually want to pursue, got sales and marketing leadership aligned on one prioritization approach, and redirected investment into higher-yield segments. It's on track to deliver more than $1M in annual efficiency gains in FY27."Revenue Operations & GTM Strategy Leader · Data Observability Company
Every tier builds on the last — from a free ICP analysis to full account scoring and collaborative selection.
Start with a free ICP analysis. No commitment. No guesswork. Pick a time that works and we'll walk you through what Kittil can do for your GTM team.